Frying shortening is fat used in cooking, it is a vegetable-based product less inflammable, and it is widely used in frying of baked products as a pan coating to prevent baked products from sticking. Frying shortening was initially made from animal fat (lard).
Shortenings are used in food Industry to give good and crunchy texture due to its solidifying nature at average room temperature (25-30°C). Due to its texture enhancing quality currently, frying shortening is used in baked products such as in cakes, pastries, biscuits and oatmeal cookies on a large scale to meet the consumer stratification and serve a better quality product.
The global frying shortening market is anticipated to attain a healthy CAGR during the forecast period (2022-2032).
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Increasing Consumer Spending on Health Beneficial Products
Frying shortening was earlier composed of Tran’s fats which are responsible for various heart diseases. Nowadays, manufacturers are avoiding Tran’s fats usage in making frying shortening. Which is increasing their usage in many food products such as in baked as well as in fried products, as consumers are more prone to health consciousness and are demanding westernized food culture with low fat and cholesterol free products, which eventually increases the demand for frying shortening.
Frying shortenings Market: Key Players
Some of the manufacturers operation in frying shortenings are Natu’oil Services Inc., Cargill, Incorporated., Wilmar International Ltd., Archer-Daniels-Midland Company, Ventura Foods, LLC, Hangzhou Dingyi International Foodstuff Co., Ltd., Carotino Sdn Bhd, The J. M. Smucker Company, Bunge Limited., Roberts Manufacturing Co., AAK AB (publ.), and others.
Opportunities for Market Participants for frying shortenings
The manufacturers operating in this field have a good advantage due to products cholesterol free property it can be used in processing many food products and have greater demand among the consumers. Manufacturers could focus on research and development to obtain frying shortenings from different sources other than the plant, for example, enzymes or bacteria. Manufacturers could serve the product at their best-discounted price to attract additional business manufacturers to use their frying shortening product as an ingredient in their end product.
Frying shortening is less inflammable hence can be used as a substitute for margarine. Manufacturers could focus on introducing various flavors of frying shortening for using in many cakes to enhance the flavor and maintain low fat. The manufacturers could try to expand their firms in the Asia Pacific region due to its increasing expenditure on processed food.
Frying Shortenings Market Segmentation
On the basis of nature, the frying shortenings market has been segmented as –
- Organic frying shortening
- Conventional frying shortening
On the basis of form, the frying shortenings market has been segmented as –
- Powdered frying shortening
- Block frying shortening
On the basis of source, the frying shortenings market has been segmented as –
- Sunflower seeds
On the basis of end users, of frying shortenings market has been segmented as –
- Confectionary Industry
- Bakery Products
- Dairy Products
- Processed Food
- Dietary supplements