When it comes to designing healthcare websites, the strategies, technologies, and their implementations create a gap between the demand and requirements of healthcare organizations and the users of the website. You can follow the trends, like Augmented Reality development to make your website dazzle among your competitors. But, does the basic healthcare website design go hand in hand with your customer requirements?
66% of internet users scout around the web to find information about specific diseases or health issues.
52% of consumers prefer to look for doctors, clinics, hospitals, and other healthcare providers online before visiting hospitals
The numbers are pretty much intimidating.
They excel in how much people want to rely on the internet for their healthcare requirements. Just like people scroll down the hotels and restaurants before a visit, they now prefer to check the hospital web portal before paying a physical visit.
Moreover, in the present covid-19 scenario, when the clinic’s crowded waiting room, pharmacies, and diagnosis centers, feel like all hell broke loose, healthcare websites are the viable options left for people. Although plenty of hospitals and healthcare websites are out there, 81% of consumers remain unsatisfied
A healthcare website is the best way to establish the touchpoints of your customers and make your organization easier to find on the web. Patients looking for the specific services that your organization offers can boost your brand value. On the contrary, ineffective healthcare website design can leave a bad impression on your customers. No matter what mixed reality company you choose, the entire effort will become pointless.
The average healthcare organizations struggle with creating compelling user experiences. Here, we will provide you with effective tips on how to enhance healthcare website design, to have a polished online image.
The Characteristics of a Strong Healthcare Website Design?
Before we dive straight into the healthcare website design principle, let’s learn what characteristics make a website robust. The design principles aim to charge up a website with the following elements.
A robust and perfect healthcare website,
- Grows brand awareness
- Increases reliability
- Offers Convenience
Effective Ways to Healthcare Website Design
Following are some tips to create exciting, feature-rich yet user-centric healthcare websites to delight your customers:
Concentrate on Data Visualization
Data visualization, a closer link to Business Intelligence tools, benefits almost every industry. The healthcare industry is on the list as well. Data visualization holds a significant impact in the marketing and consumer space. For developing healthcare websites, the data visualization concept is simple: showcase complex information in an easy digestive manner. It will help consumers to interpret healthcare-related information without any assistance.
When the internet has enabled users to get everything they want with a single click, why would you make your consumers wait for a phone call or snail mail for better clarification? Beautiful and intuitive healthcare websites use easy-to-understand data visualization to enable users to meet their health goals, ensuring better conversion.
Highlighting Healthcare Services on the Home Page
Does it sound it a no-brainer? Think this way. A patient is scouting around the web for a specific healthcare service. When the patient will land on your home page and see the service he wants, wouldn’t it become an overjoyed moment?
It will become a sure conversion. Think of this as an effective way to grow your revenue. You don’t need to list down all the services on the homepage. Highlight the top healthcare services to attract visitors. For example, if your hospital excels in urology, you can highlight that. Or, if you are a gynaecologist specializing in ovarian cancer, bring your expertise under the spotlight on the website homepage.
Easy-to-Understand Actionable Insights
Most of the time, healthcare professionals use specific jargons and acronyms that seem to make no sense to the patients and their families. This unawareness of medical terms clouds the communication and relationship between patients and doctors.
A similar thing happens when consumers land on a healthcare webpage. The healthcare industry must embrace easily understandable features and actionable insights to present the services and content interpretably. Since the consumers don’t have the same knowledge as the medical practitioners, the digital interface of the website must get laid out in such a manner that the patients easily understand what it conveys.
Medical SEO and Keyword Research
The best healthcare website design agencies know the perfect ingredients to make a healthcare website stand out from the crowd.
- Content development must stand on the robust pillars of keyword research and usage.
- Skilful page-by-page SEO with the correct hashtags
- Proper Meta Description
- Suitable usage of linking and inter-page linking
Without incorporating thorough keyword research and medical SEO optimization, your
website will get lost forever under the piles of healthcare websites.
Including Patient Testimonials
Patient reviews are an exceptional psychological influencer boosting conversion.
Almost 70% of patients generate opinions from 6 to 7 reviews on specific healthcare solutions Showcase your old or new patient’s review in the patient testimonial section to retain consumers.
Wrapping Up
To conclude, a compelling healthcare website design is not a hard nut to crack. If you follow these above-mentioned principles, developing a stunning and user-centric website will never seem like a distant dream. Remember, you can consider Augmented Reality development to enhance the user experience of your healthcare website. But, it is not like you don’t need to follow the basic principles of website development. Your website will seem the first impression for many patients who have never visited your organization physically. So, try to create your online site the same way your organization makes patients feel safe in your hands physically.
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