Video is one of the most powerful tools businesses have at their disposal. And with the rise of artificial intelligence (AI), companies are finding new and innovative ways to harness the power of video to drive their success.
From creating landing page videos to ad copies, SMBs are using AI-powered videos at many places that are helping them unlock new potentials and drive their business forward.
Benefits of using AI-powered videos:
There are a lot of different benefits of using AI-powered videos:
- They help businesses to create more personalized content. This is because AI helps to learn about the preferences of the audience and then create videos that are tailored to them.
- AI-powered videos are used to create more interactive content as it helps to identify the most interesting parts of a video and make it easier for viewers to interact with.
- AI helps businesses automate the video creation process, saving a lot of time. This allows the business owners to spend their time in more productive work, eventually producing more business.
- There are fewer possibilities of mistakes in AI-powered videos as the avatar used in the video is designed after many trials and feedback. And during video creation, there is no requirement for retakes. Even if there is a mistake, the user can simply edit it with a few clicks.
Uses of AI-powered videos in SMBs:
- Used to create content that engages with viewers on a more personal level: There’s no doubt that AI is rapidly changing the landscape of video production. AI video-creating tools such as Movio provide new ways for marketers to create engaging content that resonates with viewers.
One of the most exciting applications of AI in video is its ability to create personalized videos for each viewer. By analyzing the viewing data, AI-powered video platforms can automatically customize the content of a video to engage each viewer better.
For example, suppose you run a travel agency that wants to create a video for a tour package of Japan. With an AI-powered video platform, you can create a unique version of your video for each viewer based on their location, age, gender, and interests.
This type of personalized video content is highly engaging and can result in more views, likes, and shares.
- Work as a powerful marketing tool: As the world becomes more technologically advanced, so does the marketing landscape. Businesses of all sizes are always looking for new and innovative ways to reach and engage customers, and AI-powered videos are one powerful toolkit that caters to their needs.
AI-powered videos are a powerful marketing tool to promote your business. Creating videos showcasing your company’s unique selling points can attract new customers and boost your bottom line.
There are many benefits to using AI-powered videos in your marketing strategy. For example, they can be easily shared across social media platforms. This means that you can reach a large audience quickly and easily.
Additionally, AI-powered videos are often embeddable, which means they can be placed on websites and other digital platforms. This makes them easy to find and use in marketing campaigns.
- Used as a lead generation tool: SMBs are using AI-powered videos as a lead generation tool to attract new customers and drive more sales.
As we all know, video marketing is an effective way to reach potential customers. According to a study, 65 percent of consumers say they are more likely to buy a product or service after watching a video about it. Additionally, video marketing can help small businesses achieve a higher ROI than other forms of marketing.
Businesses use AI-powered videos to generate leads by creating short, engaging videos about their products and services. These videos can be used on websites, landing pages, and social media platforms.
Additionally, SMBs can use AI-powered video chatbots to engage with potential customers. Businesses can easily provide information about their products and services by using a chatbot without having to meet in person. This allows them to focus on generating leads rather than spending time meeting customers face-to-face.
Summary
SMBs use AI-powered videos to unlock new potential and improve their customer experience. By automating certain processes, such as video creation and content marketing, SMBs can save time and money while improving their content’s overall quality. If you, too, want to take your business to the next level, consider incorporating AI-powered videos into your marketing strategy.
