TikTok is available in over 150 countries, www.tiktok.com/@shziikhan1 has over 1 billion users and has been downloaded over 210 million times in the US alone. If your brand’s target audience is between the ages of 13 and 60, you should already be on TikTok. Need some inspiration to start your TikTok strategy? Click here to see great examples of TikTok from brands. Want to know how the TikTok algorithm works? Without further ado, here are the top TikTok stats (we’ll keep updating this article as new data becomes available; some data comes directly from our TikTok contacts).
Monthly Active Users: Officially, TikTok has over 1 billion monthly active users. For reference, active users of other social platforms: Facebook: 2.9 billion, YouTube: 2.2 billion, Instagram: 1.4 billion, TikTok: 1.0 billion, Snapchat: 500 million, Pinterest: 480 million, Twitter: 300 million.
Total number of app downloads. According to Sensor Tower, as of December 2020, the TikTok app has been downloaded more than 2.6 billion times worldwide. In January 2021, the TikTok app was downloaded 62 million times. In the first quarter of 2020, the app had 315 million downloads, the best quarter of any app. Of these, 500 million come from India, 180 million from China, and 130 million from the United States. As of June 2020, TikTok has been downloaded 87 million times worldwide (including 7.5 million from the US).
US Monthly Active Users: TikTok currently has over 138 million US active users.
In 18+ US countries, TikTok had 22.2 million unique mobile visitors in January, 23.2 million in February and 28.8 million in March. According to the latest Comscore data provided to Adweek, that number grew to 39.2 million in April, more than triple the 12.6 million app users last April (note: Comscore only counts 18 and older tracks users of).
Percentage by age of US TikTok users: 10-19 – 32.5%, 20-29 – 29.5%, 30-39 – 16.4%, 40-49 – 13.9%, 50+ – 7.1%. This means that TikTok’s user badse is outdated (so do it now!) All data via Comscore.
Average minutes per user – TikTok users love the app. They spend an average of 95 minutes (over 1.5 hours) on the platform per day.
Openings: User opens TikTok app 8 times a day.
Make: 83% of TikTok users have posted a video.
American audience. As mentioned, we estimate that TikTok has around 80 million monthly active users in the US. 60% female and 40% male. 60% are between 16 to 24 years of age. 26% are between the ages of 25 to 44 years. 80% are between 16 to 34 years of age. This data comes directly from TikTok.
Gen Z: 60% of TikTok users belong to Gen Z. Gen Zers lead the way. Next year, 74 million people in the United States will be part of Generation Z, making it the largest generation ever.
Revenue: TikTok is estimated to generate $500 million in 2020 in the US alone (source).
Countries: TikTok is currently available in 154 countries around the world (and in 75 different languages).
Tik Tok Vs. Facebook Empire: Facebook’s Lasso (which is TikTok’s version) was downloaded in the US as of last November. TikTok has 41.3 million during that time.
$500 is the amount that TikTok is asked to pay to join the program and start creating content. However, it works just fine. The platform is growing like crazy.
According to Sensor Tower, TikTok was the second most downloaded app in the US in November with 4 million downloads (behind only Disney+).
According to TechCrunch/Apptopia, TikTok’s revenue in the fourth quarter of 2019 grew by more than 300% compared to the same period last year.
Douyin, also known as TikTok in mainland China, has just hit 400 million active users there (and the most active dance video creators are over 60!).
Usually, the most popular song is also the most popular song on Spotify. Shows the true impact of the platform.
TikTok Creator Marketplace is a platform managed by TikTok that contains thousands of profiles of TikTok creators. Brands can find marketplaces for creators whose audience matches their campaign’s target market (need reach? We’ve got it!).
In the last month alone, TikTok recorded 104 million downloads (46% more than the same period last year).
Loyalty: Hard to define. But sharing on TikTok is amazing. Example: